Netflix Testing Shuffle Button

Netflix has created a new feature for their platform company called “shuffle play”, which uses your viewing history to stream a random title if you can’t decide what to watch. The new feature will be used to encourage users to stream more titles on the service. For indecisive users who don’t have a specific idea of the content they want to watch, the “shuffle play” button allows them to explore and potentially find something they really enjoy. The company has initially begun testing this new feature on connected-TV devices.

The randomized titles suggested to viewers will be movies or shows that are similar to ones they’ve previously streamed. The content can vary anywhere from titles in the same genre they’ve viewed to content they have saved in the “My List” section. The “shuffle play” option can be found either underneath the profile row in the startup screen, in the “billboard” section on the home screen of a user’s profile, or on the TV menu sidebar.

Netflix, launched in 1997, is the world’s leading streaming entertainment service with nearly 200 million subscribers.